Project 2


Person 1 – Caitlin

  • Demographic info (age, location, job etc.)
    • Female, 26, Kamloops Ontario, unemployed
  • The person’s goals (related to the app)
    • Work on getting into film school
    • Learn investing
    • Come up with a children’s book idea
    • keep her mind and body healthy
  • His or her needs
    • Figure out how to start each goal
    • Keep her mind and body healthy
  • His or her abilities
    • has skills in creative writing
    • good imagination
    • can illustrate
    • good runner
  • His or her perspective on the task and the app concept
    • Good idea, thinks its good for this generation because of our false sense of accomplishment which she attributes to social media, also the short attention spans of people these days

Person 2 – Sarah

  • Demographic info (age, location, job etc.)
    • Female, 27, Simi Valley, Student
  • The person’s goals (related to the app)
    • Finish her education
    • Move to the pacific northwest
  • His or her needs
    • Personal validation
    • Micromanage her day-to-day activities to stay on top of things
  • His or her abilities
    • Good at drawing
    • Extensive knowledge of Hollywood actors
  • His or her perspective on the task and the app concept
    • Good idea, is unsure about how personas might help, already has a to-do app that doesn’t allow for nested apps and is poorly designed, would definitely use the app

Person 3 – Jeff

  • Demographic info (age, location, job etc.)
    • Male, 52, Charleston SC, Draftsman
  • The person’s goals (related to the app)
    • Support his family
    • Stay healthy
    • Learn about cars
  • His or her needs
    • Mental and physical health
    • Time for hunting
    • Time with his family
  • His or her abilities
    • Good at hunting
    • Exceptional drafter
    • can juggle 5 balls at once
  • His or her perspective on the task and the app concept
    • Thinks the persona idea is really neat since he saw it previously in the advertising process, Thinks the app idea is great, but doesn’t want daily notifications

20 Questions

  • Are they male/female?
    • Most of my subjects were female, my app will target to both genders equally.
  • How old are they?
    • ranging from 20s-50s, all age ranges targeted
  • Where do they live?
    • North America
  • Do they have children?
    • one does, does not affect targeting
  • Where are they when they use the app?
    • waking up in the morning, seeing the daily notification featuring some sub-goals that you might like to accomplish that day
  • Do they love a competitive app? Why?
    • no, I mostly heard disappointment with their current apps and lack of features, despite another app maybe having them already.
  • What do they do?
    • Student, unemployed, Draftsman, targeting people with at least some free time
  • What do they have in common?
    • All driven to improve themselves
  • Why are they interested in the topic?
    • They want a solid path to improving their lives
  • Who are they trying to impress?
    • students, parents, young professionals, anyone wanting to improve themselves
  • Who impresses them?
    • productivity
  • What Internet tools do they use most every day?
    • social media, to-do lists
  • What Internet tools do they not use ever?
    • business analytics reporting solutions i guess
  • What drives my target to make decisions?
    • whether something will make them feel good/accomplished
  • Can they afford my app?
    • hopefully, I will probably charge a maximum of 5 dollars for it
  • Can I reach them with my app? Are they accessible?
    • Advertising would be important, although word-of-mouth might work if people start accomplishing their goals and attributing it to the app
  • Are there enough people in your target to be profitable?
    • Yes
  • How does your idea resonate with your audience on an emotional level?
    • They really like it, they want to use it now
  • Do you need to break your target up into niches?
    • Possibly, for people who want more daily routine support rather than project support


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Assignment 3

Competitive analysis

Trello – One of the leading to-do list managers out there, it’s most notable feature being its ability to have multiple lists and moving items between them.

Wunderlist – Another leading to-do list manager, its notable features being its cleanliness, simplicity and ability to share lists.

Mobile App Concept

Definition Statement – 

  • The purpose of the app is to help people achieve their goals in an easy, quantifiable way.
  • The app is for people who normally have trouble achieving their goals because they don’t know where to start.
  • The core functionality of the app is to facilitate the user into inputting their goals and breaking them down, then accomplishing a small part each day until they complete their goal, using daily reminders and a curated list of three or four sub-goals per day.

App Concept Generation

File_000 (2)

Assignment 2

Reading Questions

What is meant by the term Competitive Landscape? When brainstorming an app, the competitive landscape is the selection of apps with similar functionality to your idea. You can use these similar apps to come up with a list of each of their descriptions, ways they excel, and points in which they are lacking.

What is User Experience Mapping? User Experience Mapping is an interesting process where you come up with various personas of people who might use your app and give them various wants and needs for the app. By mapping out what potential users would want, it becomes easier to narrow down exactly what your app needs.

What is meant by “Kill the Baby”? By “killing the baby”, you effectively kill off most of the crazy and/or great ideas for your app to narrow it down to a single feature. Although it may feel restricting, it will help you come up with an minimum viable product much more easily.

What is skeuomorphism? Skeuomorphism is the design philosophy of mimicking real-life materials, such as leather, metal, or paper in 2d digital design, in the hopes that by mimicking real-world tools, such as a sketchpad, would make usability more apparent.

Tell us what steps are included in the “Idea and Design” Process. There are many steps involved in the “idea ad Design” process, starting with brainstorming, coming up with personas, and narrowing down your design to a few key features by “killing the baby”. Once you do that, you can begin to wireframe, and then talk to designers and programmers to materialize your designs and polish it with features and graphics.

App Concept Generation

App Name: Nested

Contexts, behaviors, emotions: bird eggs in a nest theme, building out “nests” (sub-goals) for your “eggs” (goals) to “hatch”. Underlying concept of breaking down goals, some sort of rewarding feature for breaking down bigger goals.

Description: A to-do list app with a focus on breaking down goals into easy-to-accomplish sub-goals to help you stay focused and not overwhelmed.

Visualize the idea: An emphasis on cream and light blue colors, soothing themes, minimal cartoon-y art for icons, relating to twigs, nests, and eggs, eggs representing the main goals, and twigs making up the ‘nests’ that must be built out to accomplish the main goals.

Interaction and Engagement: The app works by encouraging the user to break down their major goals into smaller tasks. The user would start by entering their broad goals, with visual cues for the user to continue to break down each goal into sub-goals, with maybe a point system for incentivizing breaking down goals and accomplishing sub-goals? The app would be engaging by keeping you reminded of your smallest goals on a frequent basis and having a view in spotlights quick look on iOS, and possibly a watch app for android and iOS. The visual effects and incentivizing point system will keep the useer comig back and feeling satisfied as they accomplish their smaller goals and eventually conquering their larger goals.

Problem and Solution: The problem my app solves is one inherent to simple to-do lists: when coming up with a st of goals, they tend to be broad and hard to accomplish due to not knowing where to even start. My app will walk you through breaking down your large goals and reward you for doing so, and allowing you to accomplish your goals without getting overwhelmed by the big picture or not knowing where to start. This is an important app to me because it is a problem that I find myself struggling with already.

Sketching for Rachel

“Rachel lives for vacation. She is going to Hawaii this year and can’t wait. She is leaving in 100 days and wants to count down toward her vacation. Rachel thinks having a constant reminder of her progress toward vacation will help her get through the tedium of her job.”



Assignment 1

Ten Principles for Good Design – Good Design is Innovative

When The original iPhone came out, I remember everyone in my class wanted one, even if they already had perfectly usable and possibly brand new phones. Although touchscreen phones already existed in the world, the subtle changes that Apple made to make their product truly innovative are remarkable. Instead of having a squishy-feeling resistive touchscreen, they went with a smooth, capacitive touch screen on glass, and integrated a fully-featured web browser and a ingeniously unobtrusive software keyboard that only appears when you need it, and hides when you don’t. By including these changes and packaging it all in an unobtrusive metal slab with a glass front, they  had created a truly innovative product where it’s design features are still studied and implemented to this day.

iOS App Design Principles

Reading over these principles of app design, it slowly dawned on me how little they actually want your design to stand out. The whole goal of most of these design principles is actually to allow your design to NOT get noticed. I think realizing this is an important part of good mobile design, and allows the user to just get the information they want, without getting weighed down by a flashy interface.